PRICE is a hybrid fictional character born from the sea of information, who explores the emotional disorientation of a generation having grown up with mass culture, neoliberalism and the omnipresence of the internet. By probing the mechanisms of pop, PRICE’s musical stories evoke instability, fear and romantic disillusion. Where Do You Wanna Go Today reinvents itself from clubs to art galleries, using these diverse contexts to affirm the frustration and solitude of a generation he considers to be down-and-out. At a time when storytelling has taken over the collective psyche, the artist’s sincere and ambiguous presence has testimonial value.

Mathias Ringgenberg, aka PRICE, was born in Rio de Janeiro in 1986. Through his current musical-performative work Where Do You Wanna Go Today, Mathias Ringgenberg developed the fictional character PRICE. In this project, he explored the mechanisms of mainstream pop while attempting to unlock the potential of various musical and performative formats. The forms of his work mutate as they are played in showrooms or clubs and therefore can always be experienced in new ways. He lives and works in Zurich.